Privacy Policy for South Riding Oral & Implant Surgery

Last Updated: July 17, 2025

This Privacy Policy describes how South Riding Oral & Implant Surgery (“we,” “us,” or “our”) collects, uses, and discloses your information when you visit our website, use our services, or interact with us. By accessing or using our website and services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect various types of information from and about users of our website and services, including:

A. Personal Information: This includes information that can be used to identify you, such as:

  • Contact Information: Name, address, email address, phone number.
  • Demographic Information: Date of birth, gender.
  • Health Information: Medical history, dental history, treatment plans, insurance information (collected only as necessary for treatment and billing).
  • Financial Information: Payment card details (processed securely by third-party payment processors), billing address.
  • Identification Information: Driver’s license or other government-issued ID (for verification purposes).

B. Non-Personal Information: This includes information that does not directly identify you, such as:

  • Usage Data: Information about how you access and use our website, including IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.
  • Device Information: Information about the device you use to access our website, such as device type, unique device identifiers, and mobile network information.
  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 4 for more details).

2. How We Collect Information

We collect information in several ways:

  • Directly from You: When you fill out forms on our website, schedule an appointment, communicate with us via phone or email, or provide information during your visit to our office.
  • Automatically: As you navigate through our website, we may use automated data collection technologies to gather certain information about your equipment, browsing actions, and patterns.
  • From Third Parties: We may receive information from third-party service providers, such as payment processors, insurance companies, and referral partners, where permitted by law.

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing Services: To schedule and confirm appointments, provide oral and implant surgery services, and manage your treatment.
  • Communication: To respond to your inquiries, send you appointment reminders, provide information about our services, and send marketing communications (with your consent, where required).
  • Billing and Payments: To process payments for services, manage insurance claims, and handle billing inquiries.
  • Improving Our Services: To analyze website usage, understand patient needs, and improve our website, services, and patient experience.
  • Legal and Compliance: To comply with applicable laws, regulations, and legal processes, including HIPAA, and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.
  • Security: To detect, prevent, and address technical issues, fraud, or security incidents.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.  You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

5. Disclosure of Your Information

We may disclose your information to third parties in the following circumstances:

  • Service Providers: To trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you (e.g., payment processors, IT support, marketing agencies). These third parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
  • Healthcare Operations: To other healthcare providers, insurance companies, and billing services as necessary for your treatment, payment, and healthcare operations, in compliance with HIPAA.
  • Legal Requirements: When required to do so by law or in response to valid requests by public authorities (e.g., a court order or subpoena).
  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
  • With Your Consent: We may disclose your information to other third parties with your explicit consent. 
  • Mobile Opt In, SMS Consent, and Phone Numbers collected for SMS communication purposes will not be shared with any third party or affiliate for marketing purposes. 

6. Data Security

We have implemented reasonable administrative, technical, and physical safeguards designed to protect your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Choices and Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

  • Access: The right to request access to the personal information we hold about you.
  • Correction: The right to request correction of inaccurate or incomplete personal information.
  • Deletion: The right to request deletion of your personal information, subject to certain exceptions.
  • Opt-Out: The right to opt-out of receiving marketing communications from us.

To exercise any of these rights, please contact us using the contact information provided below.

8. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at (703) 653-0989 or info@southridingos.com